Logotype Design

Logos – from the ancient Greek – is a word that embodies an idea.

I design unique logos for unique organisations – this process is more than just plucking a typeface from thin air and spacing it out so it looks cool (although that sometimes works!). Good logos that communicate the personality of a company or organisation often reqire bespoke type design such as Jairos – the typeface I designed for Zimbabwe’s Jairos Jiri Association.

A logotype can sometimes also include a symbol – an element of the design that can be used separately – the word becomes a picture – a symbol such as the Jairos juggling man/letter O or the weightlifting man/letter X in the Cafe Extreme logo. Another example of this is the letter M in the Nemesis Knight Club logo – elements that can be used as standalone symbols or graphic devices in internal comms., advertising and marketing.

 

Jairos Jiri Association – Logo, Typeface, Symbol – Zimbabwe
© 1995 – 2020, J. Elphick-Pooley. All Rights Reserved.

 












School of African Awareness – Non Governmental Organisation – Zimbabwe
© 1995 – 2020, J. Elphick-Pooley. All Rights Reserved.







Township Square Cultural Centre – Zimbabwe
© 1995 – 2020, J. Elphick-Pooley. All Rights Reserved.


Cafe Extreme – Logo, Typeface, Symbol – Zimbabwe
© 1995 – 2020, J. Elphick-Pooley. All Rights Reserved.

 

Nemesis Knight Club – Logo, Typeface, Symbol – Zimbabwe
© 1995 – 2020, J. Elphick-Pooley. All Rights Reserved

 

 

BBW STRIVE logo
STRIVE! – Logo, Typeface – Design, UK
© 1995 – 2020, J. Elphick-Pooley. All Rights Reserved


 

 

 

Big Bad Wolf – Logo Design. Illustrator: Martin Chatterton
© 1991 – 2020, J. Elphick-Pooley. All Rights Reserved

 

A logo that includes artistic or design elements, (i.e. not just the name on its own), is legally regarded as being a work of artistic creation and therefore will be protected under copyright law.

Copyright protects the logo as an artistic work. As copyright is an automatic international right, it, therefore, follows that unauthorised copying of that logo would be an infringement of copyright.

 

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